Authorised Representatives under the General Product Safety Regulation

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The General Product Safety Regulation requires covered products to have a responsible person related to them who is located in the EU. If your business is based in the US, the UK or other countries outside the EU, your company cannot fulfil the role of a responsible person.

Thus, in order to sell products directly to EU consumers from outside the EU, you must appoint an authorised representative to be the responsible person for your products.

In this guide, we cover the common questions related to the role of the authorised representative and the type of businesses that need them.
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European Union Authorised Representatives: A Complete Guide

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Article 4 and 5 of the Market Surveillance Regulation (EU) 2019/1020 requires that companies established outside the EU, but selling certain products to consumers in the single market, must have an authorised representative – in particular products that require CE marking.

In practice, this means that non-EU companies pay EU entities to act as their authorised representative. Further, the packaging must also include the name and address of the authorised representative.

In this guide, we explain how this works in practice, and what the consequences can be if you don’t have an authorised representative.

Related Articles

1. This guide only covers EU AR requirements within the scope of the Market Surveillance Regulation (EU) 2019/1020. If you are looking for authorised representative requirements concerning medical devices, then you can find the relevant article here.

2. This guide covers authorised representative requirements in the UK.

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List of European Authorised Representative Companies 2024

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The Market Surveillance Regulation (EU) 2019/1020 states that sellers based outside the EU selling certain products to consumers in the European Union must have an authorised representative. This authorised representative must based in the EU, and manage certain tasks within the market.

In this guide, we list companies offering authorised representative services for products covered by the Market Surveillance Regulation (EU) 2019/1020.

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List of UK Authorised Representative Companies: Our Top 10 Picks

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UK Authorised Representative Companies 
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Looking for an Authorised Representative in the UK to ensure that you can keep selling to consumers in Britain? In this guide, we list companies offering UK AR services to sellers in the EU, China, the United States, and many other countries. Continue reading List of UK Authorised Representative Companies: Our Top 10 Picks

Medical Devices EU Authorised Representative & UK Responsible Person Guide

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Medical devices

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Medical Devices are one of, if not the most, complicated, and tightly regulated products to place on the market within the European Union and the United Kingdom. This is not helped by the change from the Medical Device Directive to the new Medical Device Regulations which come into force in May 2021. This has been further complicated by Brexit as different regulations apply in different areas.

The first step is to identify if the product is actually a Medical Device and then which of the Regulation actually applies. Keep reading, and learn what you must know in this article written by International Associates Limited in the UK. Continue reading Medical Devices EU Authorised Representative & UK Responsible Person Guide