Toy Regulations and Standards in the UK: An Essential Guide

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Toy Regulations in the UK

Are you an importer or manufacturer interested in placing toy products in the UK market? In this guide, we explain what UK-based importers and manufacturers must know about toy regulations, safety standards, lab testing, documentation, and labeling requirements.

We also cover CE marking and the more recent UKCA marking requirements applicable to toys.


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Toys (Safety) Regulations

The Toys (Safety) Regulations 2011 aim to increase the level of safety among toy products placed in the UK market. It does this by imposing legal obligations on importers or manufacturers to adhere to “essential safety requirements”.

Said regulation corresponds to its EU counterpart, the Toy Safety Directive. Although similar in substance, differences exist and may continue to deviate from the EU directive in the future. For instance, the UK has introduced a new conformity assessment mark (i.e. UKCA mark) to replace the EU’s CE mark.

Product scope

The regulation covers most toy products designed or intended for playing by children under 14 years old.

Below are examples of toy products by category that fall under the ambit of the regulation.

Electronic toys

  • RC cars
  • Giant piano mats
  • Electronic robots building kits

Educational toys

  • Building block sets
  • Alphabet wall charts
  • Kids’ sciences kits

Plush toys

  • Stuffed teddy bears
  • Soft plush toys
  • Plush toys sets

Arts and crafts

  • Crayons kits
  • Clay craft kits
  • Papercraft kits

Excluded products

The following toy categories and products are excluded by the regulation:

  • Playground equipment created for public use
  • Automatic playing machines created for public use (inclusive of non-coin operated machines)
  • Toy vehicles that have combustion engines

Designated standards

Some standards are developed by consensus and are recognized by the UK Government. Such standards are designated standards and importers or manufacturers who follow them can claim a presumption of conformity with the essential requirements of the legislation.

The Business, Energy, and Industrial Strategy department published a list of designated standards for toy products which are the following:

  • BS EN 71-1+A1 – Mechanical and physical properties
  • BS EN 71-2+A1 – Flammability
  • BS EN 71-3 – Migration of certain elements
  • BS EN 71-4 – Experimental sets for chemistry and related activities
  • BS EN 71-5 – Chemical toys (sets) other than experimental sets
  • BS EN 71-7+A2 – Finger paints
  • BS EN 71-8 – Activity toys for domestic use
  • BS EN 71-12 – N-Nitrosamines and N-nitrosatable substances
  • BS EN 71-13 – Olfactory board games, cosmetic kits and gustative games
  • BS EN 71-14 – Trampolines for domestic use
  • BS EN 62115 – Electric toys

Does the Toys (Safety) Regulations 2011 differ from the EU Toy Safety Directive?

Both regulations are similar because, under the EU withdrawal Act 2018, the UK regulations pre-Brexit are preserved. However, as previously mentioned, it may be amended from time to time.

For instance, the Product Safety and Metrology etc. (Amendment etc.) (EU Exit) 2019 amends the UK Toys (Safety) Regulations and addresses legislative deficiencies resulting from the UK’s departure from the EU.

One notable difference relates to packaging and product markings that are conformity assessed. In the UK many products should be UKCA marked.

Electronic Toys

Additional requirements might apply to electronic toys, such as toys with wireless communications.

The following is a list of regulations relevant to electronic toys:

a. Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment Regulations

b. Radio Equipment Regulations

c. Electromagnetic Compatibility Regulations

d. WEEE Regulations

e. Batteries and Accumulators (Placing on the Market) Regulations

The following sections contain labeling and documentation requirements that apply to these electronics-related regulations.

UKCA labeling requirements

When placing on the market toy products for children under 14 years of age, importers and manufacturers should adhere to labelling requirements by generally providing the following:

a. Traceability information

c. The UKCA mark

d. Warnings and instructions



The UKCA mark came into effect on 1 January 2021 to ultimately replace the CE mark for products placed on the UK market. After 1 January 2023, Products that comply with the Toys (Safety) Regulations must use the UKCA mark on their product or packaging to show conformity. Until then, the CE mark may be used under specific conditions.

You can learn more about the UKCA Mark requirements on this page.

Product traceability

There are traceability requirements that compel importers or manufacturers to provide identifiable information related to the company and the toy product.

Such identifiable information includes the following:

a. Toy type, batch, serial, and model number

b. Manufacturer’s name, registered trade name, trademark

c. Manufacturer’s contact address

The information should be placed on the toy, its packaging, or in a document accompanying the product.

Warning labels

Warning labels are generally required for most toys to dictate user limitations, whether the toy should be used with adult supervision only, or the weight of the user.

For certain products, specific warnings should be provided, including for example:

a. A choking hazard for toys that are not suitable for children below three years old

b. A “Warning: to be used under the direct supervision of an adult” marking on functional toys

c. A “Warning: protective equipment should be worn. Not to be used in traffic” marking on toys like skateboards and skates

d. A “Warning: only to be used in water in which the child is within its depth and under adult supervision” on toys used in water like rubber rings.

Additional requirements for labelling and packaging of toys with inherently dangerous substances or preparations should be observed.


Importers and manufacturers are legally obligated to draw up and make available a Declaration of Conformity (DoC) and the relevant technical documentation.

The documentation requirements apply to both the Toys (Safety) Regulations and to regulations related to electronic products like RoHS, or the Radio Equipment Regulations.

Declaration of Conformity

The manufacturer or authorised representative should issue a DoC to communicate that the product complies with Toy (Safety) Regulations.

It should contain the following:

a. Product, type, batch, or serial number

b. Manufacturer’s or authorised representative’s contact details

c. Identification information of the toy product

d. Statement purporting conformity with the applicable regulations

e. References to relevant standards

f. Reference to the approved body that engaged in the conformity assessment activity

g. Manufacturer or authorised representative’s signature

Technical file

The technical file contains all technical documentation drawn up by the importer, manufacturer or the authorised representative. Records detailing how the product meets essential requirements must be kept along with the DoC for 10 years.

A technical file can include the following:

  • Technical drawings and schematics
  • Bill of materials
  • List of applicable standards
  • Test reports and records
  • Packaging artwork and dielines
  • Risk assessment

User instructions

The toy product should be accompanied by relevant instructions, warnings (where appropriate), and safety information. Such content must be easily understood, clear, legible, and accurate.

They can be placed on the toy, placed on a label which is then affixed on the toy, or attached to the packaging of the toy. The instructions for safe use of the product can accompany the toy.

Test report

Lab testing is in most cases needed to assess if your toy product meets the safety standard requirements. Test reports are treated as support documents to communicate compliance with applicable standards and other technical requirements.


The UK REACH regulations regulate chemicals (in both their raw material and finished product form) and promote different methods of assessment of possibly hazardous substances. The regulations impose legal obligations on importers, manufacturers, and distributors that must be observed.

Product scope

The UK REACH regulations cover most chemical substances in their standalone form, in mixtures, and in their form as an article (i.e. consumer products).

Examples of such consumer products include:

  • Toys
  • Clothing apparel
  • Electronic products

Substance restrictions

The UK has a list of restricted substances that is similar to its EU counterpart, however, differences may exist. Thus, future updates to the list can be expected. The list is published on the HSE’s site.

Substance restrictions that may be found in toy products include:

  • Creosote oil (can be found in wood treatment)
  • Azocolourants and azodyes (can be found in leather and textile)
  • Polycyclic-aromatic hydrocarbons (PAH) (can be found in plastic parts)
  • DINP, DIDP, DNOP Phthalates (can be found in plasticised material)
  • (USA & EU)


    • Request a free 30-minute call with Ivan Malloci to learn how we can help you with:
    • Find product requirements
    • Certification and labeling
    • Lab testing


    Disclaimer: The Site cannot and does not contain legal advice. The legal information is provided for general informational and educational purposes only and is not a substitute for professional advice. Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of legal advice. THE USE OR RELIANCE OF ANY INFORMATION CONTAINED ON THE SITE IS SOLELY AT YOUR OWN RISK.

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    Sources: Our articles are written in part based on publicly available information, and our own practical experience relating to product compliance. These are some of the primary sources we use:

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