Toy Safety Standards in the United States: A Complete Guide

Posted on 2 Comments

Toy Safety Standards in the United States

Are you planning to import and sell toys in the United States? In this article, we cover toy’s regulations and standards, including CPSIA, California Proposition 65, Country of Origin, Amazon children’s product requirements, electronic and wooden toys requirements.

Mentioned Products

  • Wooden toys
  • Plastic toys
  • Soft toys
  • Educational toys
  • Electronic toys

  • We Help Brands & Importers With Product Compliance (US & EU)

    • Book a free consultation call today with Ivan Malloci to learn how we can help you with:
    • Product Requirements Lists
    • Product Certification
    • Product & Packaging Labeling
    • Lab Testing



CPSIA regulates all children’s products, including children’s toys sold in the United States. Children’s products are defined as products used by children 12 years of age or younger.

CPSIA Testing

The regulation requires mandatory third-lab testing for every children’s product sold in the United States. Also, the test report is only valid when you book lab testing from CPSC-approved laboratories for your toy product.

However, a test report is only valid for the same products that you are importing. As such, testing samples must be collected from the production batch. This also means that you cannot get around the lab testing requirement by using test reports issued by the supplier, or test reports valid for other importers, previous production runs and ‘similar’ products.

Notice that when you request a quotation from CPSC-accepted testing laboratories, they will generally help you access applicable standards such as ASTM and CPSC for free.

List of CPSC approved testing companies

  • CMA Testing
  • Eurofins
  • UL
  • TUV
  • SGS

Click here for more CPSC approved testing companies.

CPSIA Testing Costs

In general, a CPSIA test starts from $300 per product, and the cost increases according to required ASTM and CPSIA tests, the number of tests required per materials, or colors. Notice that you’ll need to pay the testing fee regardless of whether the lab test is successful or not.


Far from all manufacturers have the capability and experience to manufacture CPSIA compliant toys for the US market. You must, at a minimum, assess the manufacturer’s capability by requesting previously issued test reports.

Learn more

You can find more information about CPSIA and ASTM lab testing in this guide.

Children’s Product Certificate (CPC)

Importers must also issue a Children’s Product Certificate (CPC) for the children’s toys. CPC is a self-issued document with all relevant information about the children’s toy, such as supplier identification, applicable standards, and lab testing report.

Content Summary

1. Product name and description

2. List of applied and mandatory ASTM and CPSC standards (e.g. ASTM F963)

3. Importer information (name, address, contacts)

4. Contact information of the person with access to the test report (name, address, email, phone)

5. Manufacturing location (city, province, country) and date (month, year)

6. Testing date (month, year) and location (city, province, country)

7. CPSC accepted third-party lab testing company (company, contact person, address, phone, email)

Learn more

Learn how to create a CPC document when importing children’s toys and other children’s products in this guide.

CPSIA Tracking Label

Your children’s toys must carry a tracking label required by CPSIA. The tracking label shall include information as below:

  • Importer company name
  • Production location
  • Production date
  • Batch number


  • Best Kids Toys LLC
  • Production Location: Shantou, China
  • Production Date: August  2020
  • Batch Number: SKU-082020-ST-CN

Label file

You can’t expect your supplier to provide the tracking label for you. Instead, importers need to create the CPSIA tracking label for their toys and provide the following instructions:

  • Print position
  • Dimensions
  • Colors
  • Print type

We recommend that you include the tracking label and the above information in your design drawings. That way you reduce the risk of the supplier failing to affix the tracking label correctly.

California Proposition 65

California Proposition 65 sets limits on more than 800 chemicals and heavy metals in all consumer products, including but not limited to toys sold in California.

Notice that it is illegal to sell toys and other children’s products in California if they contain above-limit substances and come without a warning label.

Examples of restricted substances

  • Lead
  • Cadmium
  • Wood dust
  • Phthalates

Warning Labeling

You need to attach a warning label to the product and its package if you are not sure whether your product contains excessive amounts of regulated substances or not. To avoid the warning label, you must verify product compliance through third-party testing.

California Proposition 65 Lab testing

Before importing toys to the United States, we recommend that you book a lab testing because it is the only way to verify if your products are compliant with California Proposition 65.

Note that most toy manufacturers in Asia are not able to provide California Proposition 65 test reports. As such, you must book testing directly with a product testing company such as QIMA or SGS.

Testing costs

California Proposition 65 testing cost generally starts at around $200 per product. The cost increases depending on materials, colors, and products. You can request a free CA Prop 65 test quotation from most product testing companies.

Testing companies

A list of California Proposition 65 lab testing companies can be found here.

Country of Origin

Country of Origin marking is mandatory for toy products sold in the United States. You must attach a permanently affixed country of origin label to the products and its packaging. As such, a sticker will not work.


  • Made in the USA
  • Made in China
  • Made in Vietnam
  • Made in India
  • Made in Germany

Label file

You should not expect your supplier to create or apply the Country of Origin label. Importers must create the label file (e.g. in .ai or .eps) format and explicitly instruct the supplier to print it on all products.

Amazon Children’s Product Requirements

Amazon has a strict product compliance policy. Toy products sold on must comply with all applicable mandatory standards, certification, and labeling requirements. Amazon often requires the CPC and test reports, before approving your products for sale.

We recommend that you read through all relevant guides in the Amazon Seller Central before attempting to list and sell toy products on

Note: Amazon may require that a US-address is provided on the Children’s Product Certificate (CPC)

How does Amazon check product compliance?

It mostly relies on the documents that you can provide, including lab test reports, certificates, product photos, and even invoices. They have the right to review your product and request those files at any time.

What can happen if we sell non-compliant products on Amazon?

Amazon can reject or remove your product listings if you fail to provide a valid test report and CPC. Further, Amazon doesn’t accept these documents at face value, but always check that the importer name, product SKU, applicable ASTM/CPSIA standards and other details line up.

Electronic Toys

If you are planning to import and sell electronic toys such as RC toys in the United States, here we cover an overview of the regulations and standards that you must know.

FCC Part 15

FCC Mark

FCC Part 15 regulates electronic toys with a CPU operating at 9 kHz or higher frequency. It also covers most consumer electronics and electrical equipment when importing to the United States.

Note: FCC regulations only cover the interference on the telecommunication network and frequency spectrum but not the electrical safety of toys.

Intentional Radiators

An intentional radiator is a device intended to emit radio energy, which is common in WiFi, LTE, and Bluetooth enabled devices. FCC Part 15 applies if your toy products contain an intentional radiator.

Unintentional Radiators

An unintentional radiator is defined as any electrical device “operating at over 9000 pulses per second (9 kHz) and using digital techniques”. Many consumer electronics products, such as USB enabled devices, printers, and telephones, are considered unintentional radiators, which are also covered under FCC part 15.

FCC Testing

FCC accredited testing companies such as Intertek, SGS, and CMA testing, provide electronic toy testing for all relevant requirements.

Note: Test reports from Non-FCC accredited testing companies may not be recognized. Therefore, we recommend that you should always book FCC Part 15 testing from FCC-accredited testing companies.

FCC Supplier Declaration of Conformity (SDoC)

Manufacturers or importers will also need to self-issue the SDoC for electronic toy products. The document must include information as below:

FCC SDoC Content Overview

  • Issuing company
  • Address
  • Phone/Fax
  • Product name
  • Model number
  • Applicable standard (e.g., FCC Part 15, Subpart B,
  • Unintentional Radiators)
  • Representative name and signature
  • Date

Note: The FCC SDoC must include product test reports by accredited third-party testing companies.

FCC Mark

The FCC mark is now optional for many electronic products sold in the United States.

United States Electrical Product Safety Standards

Electrical product safety standards are voluntary in the United States. However, you can apply for ETL certification mark and UL marks to ensure the electrical safety standards covering toy products for sale in the United States.

The liability falls on you if your imported toy products that caused any property damage or people injury. Therefore, you need to ensure product safety before importing to the United States.

UL Standards

Underwriter Laboratories (UL) develops safety standards for electronic toy products, for example:

  • UL 696 – Standard for Electric Toys
  • UL 498 – Standard for Attachment Plugs and Receptacles
  • UL 83 – Thermoplastic-Insulated Wires and Cables

Find more applicable UL standards for electronic toy products here.

UL Certification

UL Listing: The manufacturers from the UL listing has proven the ability to manufacture a product that meets the specific requirements. Hence, sourcing from a UL listed manufacturer is the best option for ensuring your product safety.

UL Recognition: Most UL recognized manufacturers put the UL mark on their parts for recognition. The UL mark could apply to machines and other more complex products.

UL Classification: To certify if the product is compliant with UL standards.


Amazon often requires UL test reports to ensure the compliance of your products. Retailers in the United States also tend to require UL test reports from their suppliers.

Wooden Toys Regulations

Certain wooden products, including some wooden toys, are regulated by the United States Department of Agriculture Animal and Plant Health Inspection Service (USDA APHIS). Here we provide an overview of the applicable requirements to wooden toy products in the United States.

Approved Suppliers

First, you need to select an approved wooden handicraft manufacturer from the USDA APHIS list. The government of China maintains the ‘approved supplier’ list as part of an agreement with the United States.

Note that manufacturers are not considered as approved if they are not on the list.

Facility Requirements

The approved manufacturers meet the facility requirements, which have been agreed by the United States and China. This includes facility sanitation, pest control, materials quarantine, traceability, fumigation, and heat treatment requirements:

  • Quarantine treatment to the wooden handicraft product
  • Heat treatment and/or fumigation
  • The production area is neat and clean
  • Quality management such as pest control and traceability system

Pre-Import Approvals

You need to register for the Import ePermits, which can be done on the APHIS website; it also allows you to confirm if the supplier is on the approved list.

Then you will need a USDA eAuthentication account to access the ePermits. You can create your account by providing some general information such as:

  • Product category
  • The registered number of the manufacturer
  • Personal contact
  • Quantity of goods

You can check the application status online, and it takes around 30 days to receive the permit when importing wooden toy products.


The permit indicates the type of treatment the wooden toy products require, such as heat treatment or fumigation.

You will also need to provide the declaration form if the product contains natural or planted forest stands components. The declaration form includes information such as:

  • Value
  • Tree’s scientific name
  • Country of harvest
  • Description

Learn more

You can read more about facility requirements, approved suppliers, pre-import approvals, heat treatment, and fumigation requirements on the official USDA website.

  • (USA & EU)

    We Help Brands & Importers With Product Compliance (US & EU)

    • Product Requirements Lists
    • Product Certification
    • Product & Packaging Labeling
    • Lab Testing


    Disclaimer: The content on this website is provided for general information only. The content includes summaries written by our team members based on publicly available information about product safety standards, labeling, documentation, testing, processes, and other product compliance related topics. However, we don’t guarantee that we cover every single relevant regulation/standard/requirement, or that the information is free from errors, or covering every single scenario and exemption. We do make mistakes from time to time. We never provide legal advice of any sort.

    Changes/Updates: Product standards and substance restrictions are subject to frequent updates and changes. In addition, new regulations, standards, and/or requirements may also become effective at any time. We don’t update our articles whenever new standards/regulations/rules are added or changed. We recommend that you consult a lab testing company or other professional to get the latest information about mandatory standards/regulations in your market, country, or state. Lab testing companies generally stay up to date on new and updated standards and regulations.

    National/State-Level Standards/Regulations: Many articles don't cover all European national and US state standards, regulations, and requirements. We recommend that you consult a testing company or other professional to confirm all relevant (and current) national/state level standards and regulations.
  • 2 Responses to “Toy Safety Standards in the United States: A Complete Guide

    1. janet kline at 12:26 am

      I bought a toddler bath book that changes color in the water says made in China but doesn’t have product materials . Isn’t that something that needs to be listed ? I have checked everywhere , online and from Amazon to no avail! Label states polyethylene foam inside but nothing about color change materials…it is for my grandson and I want to be sure it is safe! Kregel children’s books is on the label.

      1. Fredrik Gronkvist at 3:34 am

        Hi Janet,

        Are you perhaps thinking about a tracking label?

    Leave a Reply

    Your email address will not be published.