Tag: authorised representative

Request a free EU Authorised Representative Quotation Here

Article 4 of the Market Surveillance Regulation (EU) 2019/1020 states that products can only be sold in the European Union if there is an economic operator established there. This can, for example, be an EU manufacturer or importer.

However, non-EU companies cannot function as economic operators, and therefore need an authorised representative (EU AR) that is established in the EU.

In this guide, we explain how this works in practice and what the consequences can be if you don’t have an authorised representative.

Related Articles

1. Authorised Representatives under the General Product Safety Regulation

2. List of European Authorised Representative Companies 2025

3. Responsible Persons under the General Product Safety Regulation

Note 1: This guide does not cover authorised representative requirements concerning medical devices. We have a separate article on this topic here.

Note 2: This article was updated to reflect the fact that the GPSR now extends the EU Authorised Representative requirements to other consumer products. When this guide was initially published, this was only the case for products that required CE marking.

Continue reading European Union Authorised Representatives: A Complete Guide

Request a free EU Authorised Representative Quotation Here

The General Product Safety Regulation requires that products that fall under its scope should have a responsible person who is based in the European Union.

This essentially means that an entity must be present within the EU that can be contacted by market surveillance authorities in case of compliance checks. This also impacts companies based outside the EU, that are selling to consumers located in the EU.

In this guide, we address common questions associated with the requirements for responsible persons under the General Product Safety Regulation.
Continue reading Responsible Persons under the General Product Safety Regulation

Request a free EU Authorised Representative Quotation Here

The General Product Safety Regulation requires covered products to have a responsible person related to them who is located in the EU. If your business is based in the US, the UK or other countries outside the EU, your company cannot fulfil the role of a responsible person.

Thus, in order to sell products directly to EU consumers from outside the EU, you must appoint an authorised representative to be the responsible person for your products.

In this guide, we cover the common questions related to the role of the authorised representative and the type of businesses that need them.
Continue reading Authorised Representatives under the General Product Safety Regulation