Amazon Toys & Children’s Products Requirements For Sellers: An Overview

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Amazon Toy Children Products Requirements

Planning to sell toys or other children’s products on Amazon? In this article, we explain what Amazon sellers must know about mandatory safety standards, certification, lab testing, labeling, and other requirements.

We also explain what documents Amazon’s compliance team often requests from companies selling toys and other children’s products on their platform.

Note: This guide only covers product regulations, standards and other requirements for selling on Amazon in the United States (e.g. CPSIA). However, the same principles apply when selling products on Amazon in the European Union (e.g. Toy Safety Directive), Australia, Japan, and elsewhere. Further, Amazon can change their own terms and requirements at will. This article serves as an introduction, but not a replacement for the up to date seller requirements on the Amazon Seller Central.

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Children’s Products and Toys

Amazon requires children products, including toys, intended for use by children of maximum 12 years of age sold on its platform to comply with all applicable federal, state and local regulations.

We suggest importers of toys should adhere to the standards and requirements stated by CPSIA, such as but not limited to the following:

  • ASTM F963-16: Standard Consumer Safety Specification For Toy Safety
  • ASTM F963-17: CPSIA, Magnet Hazard Warning
  • CPSIA limitation on lead and phthalate on toys

Amazon might require children’s products sellers to provide the following documents at any time:

  • Company name
  • Seller ID/Vendor ID
  • Email address
  • Phone number
  • A list of ASINs (Amazon Standard Identification Number) you are applying to sell (i.e.: Toys, jewelry, a toy car, and others)
  • A Children’s Product Certificate (CPC) for the ASINs you are applying to sell
  • Test reports from a CPSC-accepted testing laboratory

Learn more: Click here

Toys subjected to specific requirements

  • Magnetic Building Tiles
  • Squishy toys
  • Magnetic putty
  • Invisible Ink Pens
  • Fidget spinners
  • Cartoon figure
  • Painting doodle board

CPSIA Choking Hazard Warnings

Amazon requires children’s toy sellers to declare the potential choking hazards caused by the small parts or attachments in the toy products. Sellers are required to add applicable choking hazard warnings to their product listing (in the product detail page).

It is the responsibility of the sellers to verify whether they should include cautionary statements for a particular product. Sellers and importers can choose either to contact the product manufacturer or to check the product’s packaging for the applicable choking hazard warnings. Amazon is not responsible for the verification of whether a product has a choking hazard.

Amazon proposes examples of cautionary statements (warnings) for several products including balloons, which require adult supervision, and toys that contain marble, which might be dangerous.


Jewelry products intended or designed for the use of children 12 years of age or under are considered children’s products, thus should comply with CPSIA or any other applicable regulations. Amazon suggested a list of children’s jewelry products:

  • Anklets
  • Bracelets
  • Earrings
  • Necklaces
  • Rings
  • jewelry kits
  • Watches

Amazon specifically pointed out to children’s jewelry products sellers that they should adhere to the following standard:

  • ASTM F2923-14, CSPA Phthalates & Cadmium, and Small Parts Warning

Below, we list some of the most common restricted chemical substances by ASTM F2923-14:

  • Lead
  • Cadmium
  • Nickel
  • Antimony
  • Arsenic
  • Barium
  • Chromium
  • Mercury
  • Selenium

Learn more: Click here

Educational Supplies

Amazon requires sellers listing school suppliers on Amazon should abide by the applicable product regulations. The following product categories and products are considered school supplies by Amazon:

  • School Backpacks
  • Book Covers
  • Lunch Bags
  • Lunch Boxes
  • Pencil Cases
  • Pencil Pouches
  • Sticky notes
  • Pencil sharpener
  • Erasers
  • Glue sticks
  • Markers
  • Crayons

The following regulations are compulsory in the United States, and recommended by Amazon as well:

  • CSPA (Phthalates and Cadmium)

Learn more: Click here

Infant Carriers & Car Seats

Amazon mandates that child safety seats must meet certain standards and requirements in terms of product design and material selection.

Child safety seats are seats designed specifically to protect children from injury or death once vehicle collisions take place. Amazon Seller Central itemizes the rules specific to the following types of the product under the topic “Child Restraint Systems”:

  • Handheld infant carriers
  • Booster Seats
  • Forward-facing child restraint systems
  • Rear-facing child restraint systems
  • Travel systems

In the particular case of booster seats for children riding in cars, Amazon established distinct requirements for the two broad categories of designs:

a. Backless child restraint systems must be a seating platform without any elevated portion that would serve to support the child’s back or head but with a component that limits how far forward the child’s torso can move as a result of a head-on collision.

b. By contrast, belt-positioning seats must raise a child higher in the vehicle seat so that the built-in seat belts fit the child more snugly and must not include its own belt system or other structural elements that would halt forward motion of the child’s torso after sudden deceleration.

Also, Amazon requires Child Restraint Systems products sold on its platform to acquire test reports from National Highway Traffic Safety Administration (NHTSA) or a CPSC-accepted testing company according to the requirements listed below (depending on the individual product) :

  • ASTM F2050-19: Standard Consumer Safety Specification for Hand-Held Infant Carriers
  • 49 CFR 571.213: Child restraint systems
  • ASTM F833-15: Standard Consumer Safety Performance Specification for Carriages and Strollers

NB: Fabric,non-framed child restraint systems are prohibited for sale on Amazon.

Learn more: Click here

Baby Beds

Infant inclined sleep products are free-standing products with an inclined sleep surface that are intended for the use of infants up to 5 months old or when infants are able to roll on their sides.

Amazon restricts infant inclined sleep products according to the suggestions proposed by CPSC, stating that this type of infant sleep product could lead to injury, asphyxiation, and suffocation to the infants.

Also, Amazon classifies infant inclined sleep products into four categories based on the proposition of CPSC, and they are:

  • Framed-type inclined sleep products
  • Hammocks
  • Compact inclined sleep products
  • Accessory inclined sleep products

Even though Amazon did not specify standards for infant bed products, we propose the following standards for your reference:

  • 16 CFR Part 1130: Requirements for Consumer Registration of Durable Infant or Toddler Products
  • ASTM F1169-10: Standard Consumer Safety Specification for Full-Size Baby Cribs
  • ASTM F 406-10: Standard Consumer Safety Specification for Non-Full-Size Baby Cribs/Play Yards

Additionally, infant inclined sleep accessories, such as mats or device modules, and infant sleep positioners are also restricted.

Learn more: Click here

Other Information

Amazon Compliance Checks

Amazon’s compliance team normally reaches out to children’s product sellers requesting relevant compliance documents. For example, when selling on Amazon in the United States you’ll likely need to submit the following documents:

  • Children’s Product Certificate (CPC)
  • Lab test report
  • Invoice
  • Product photos

Failing to provide the required compliance documents can result in your product listing being suspended.

Lab Testing

Children’s products are highly regulated by CPSC under the federal CPSIA scheme in the United States. Other than that, individual states employ various regulations on children’s products.

Therefore, you shall find an accredited lab testing company such as Bureau Veritas, SGS or other to carry on the required tests.

Product Packaging

FBA (Fulfillment by Amazon) sellers should follow the packaging instructions provided by Amazon, or the products are likely to be rejected.

Here we list some of Amazon’s guidelines for packing children’s products:

a. Items that occupy a surface bigger than one square foot and intended for children above 4 years should be packaged.

b. Products for children below 4 years old that are packed in a sealed bag or have an opening greater than one square foot must be placed in a sealed plastic bag.

c. Baby products should be put in transparent sealed bags that include a suffocation warning label.

d. Make sure the unit is sealed.

e. Product packages surface should not have an exposed area up to one square foot.

Importers and Amazon sellers should keep up with the latest requirements for infants and children’s products packing methods from the Amazon Seller Central.

Restricted Products

Prohibited Items

Amazon forbids the sales of any kind of mat with bolsters infant sleep positioning products, as the FDA warns that it could cause suffocation to the babies.

Dangerous Goods (Hazmat)

Amazon has special policies on a variety of products that are considered dangerous during the transportation process.

For infants/children’s products, Amazon enumerates the following items as dangerous products and educational supplies:

  • Battery-operated toys
  • Arts and crafts for children
  • Building kits for children
  • Chemistry sets for children
  • Painting and repair kits for children

If you are selling these products on Amazon, you might be required to submit a copy of the Safety Data Sheet, declaring product information and documentation of the dangerous goods.

Please refer to Amazon Seller Center for more information.

Additional Resources

1. Amazon Product Lab Testing Requirements

2. CPSIA Children’s Product Certificate (CPC): A Practical Guide

3. Safety Data Sheet (SDS) Guide For Importers & Amazon Sellers

4. Wooden Toys Regulations in the United States: An Overview

5. Children’s Furniture Regulations in the United States: A Complete Guide

  • (USA & EU)

    We Help Brands & Importers With Product Compliance (US & EU)

    • Product Requirements Lists
    • Product Certification
    • Product & Packaging Labeling
    • Lab Testing


    Disclaimer: The content on this website is provided for general information only. The content includes summaries written by our team members based on publicly available information about product safety standards, labeling, documentation, testing, processes, and other product compliance related topics. However, we don’t guarantee that we cover every single relevant regulation/standard/requirement, or that the information is free from errors, or covering every single scenario and exemption. We do make mistakes from time to time. We never provide legal advice of any sort.

    Changes/Updates: Product standards and substance restrictions are subject to frequent updates and changes. In addition, new regulations, standards, and/or requirements may also become effective at any time. We don’t update our articles whenever new standards/regulations/rules are added or changed. We recommend that you consult a lab testing company or other professional to get the latest information about mandatory standards/regulations in your market, country, or state. Lab testing companies generally stay up to date on new and updated standards and regulations.

    National/State-Level Standards/Regulations: Many articles don't cover all European national and US state standards, regulations, and requirements. We recommend that you consult a testing company or other professional to confirm all relevant (and current) national/state level standards and regulations.
  • 1 Responses to “Amazon Toys & Children’s Products Requirements For Sellers: An Overview

    1. Captain BI at 11:22 am

      Thank you for your sharing. It brings me some good ideas for developing new products.

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