Pet Product Safety and Regulations in the European Union: An Overview

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Pet Product Regulations in the EU

Planning to import and sell pet products in the European Union? In this guide, we cover the essential EU regulations and standards, including documentation and testing requirements applicable to your pet products.

Notice that regulations covering pet food, drugs or electronic pet accessories are not included in this article.

Mentioned Products

  • Pet toys
  • Pet leashes
  • Pet collars
  • Pet bowls
  • Pet beds

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Pet Product Safety Standards

While pet food products are strictly regulated by the European Pet Food Industry Federation (FEDIAF) in the EU, other pet products such as accessories are less regulated.

Currently, there are no mandatory EU regulations that are specific for pet products, excluding food, drugs and related products.

This doesn’t imply that pet products are completely unregulated as they might be covered by general consumer product regulatory frameworks like the General Product Safety Directive (GPSD), REACH, or other regulations.

Some testing companies provide independent testing against various national and international standards and regulations such as ASTM F963 or EN 71 standards.

Pet product testing might include:

  • Azo dyes colorant testing
  • Heavy metal content testing
  • Colorfastness to saliva testing
  • Toxins testing
  • Safety assessment


REACH regulates chemical substances in products imported and sold in the EU. As such, REACH also applies to pet products.

Here are some examples of regulated substances under REACH:

  • Lead
  • Cadmium
  • Mercury
  • Phthalates
  • Chromium VI

Pet products containing excessive amounts of restricted substances are not legal to import and sell in the EU.

Substance of Very High Concern (SVHC)

The European Chemicals Agency (ECHA) updates the SVHC list by adding more regulated substances on a non-regular basis.

Importers don’t necessarily need to keep track of the list of all regulated substances to ensure the product’s compliance; instead, a third-party testing company accredited by the EU shall test the product against the updated list of restricted substances.

Lab testing

A product imported and sold in the EU must always be compliant, and third-party testing is the only way to confirm the REACH compliance of your pet product.

You should book a REACH compliance test before your products enter the EU. Also, you should inform your supplier regarding REACH compliance before placing the order and make sure he understands what this implies.

Testing companies

Here we list some REACH compliance testing companies:

  • QIMA
  • Bureau Veritas
  • Intertek
  • SGS
  • TUV

For more testing companies’ information, you can find more in this guide.


In general, REACH compliance testing costs around $200 per material. However keep in mind that the final quotation depends on the number of colors, size, and material.

Learn more

You can learn more about REACH lab testing in this guide.

General Product Safety Directive

The General Product Safety Directive (GPSD) is a wide-scope regulation that has the purpose of ensuring that all products sold in the EU are safe. This applies also in the case of products for which no specific safety standards have been defined yet. Hence, the GPSD is applicable to pet products as well.

Generally speaking, you need to determine the applicable standards for your products and provide a conformity assessment according to the product characteristics and possible hazards.

As such, pet accessories and other related products that are deemed as unsafe can be subject to a forced recall, even if there are no mandatory standards specifically for this product category.

GPSD Documentation

To establish the potential safety hazards for customers, it is recommended to provide a risk assessment document, and a list of applicable standards (if any).

GPSD Testing

Following certain EN standards is generally voluntary (unless required by a directive/product regulation). That said, EN standards can be utilized at a product design stage to ensure that the product is safe to use.

EN standards also provide testing methods and procedures, which serve as an excellent reference point when it comes to verifying that your pet products and other accessories reach high quality and safety standards.

Note: The General Product Safety Directive (GPSD) requires that all products imported and sold in the European Union are safe for the consumer. This is the case even if no mandatory product-specific standards, directives or other regulations apply. It’s therefore in your interest to follow relevant EN standards when designing and manufacturing products.

CE Marking

The GPSD is not under the CE marking directive. That means the CE marking is not required unless your product is covered by one or more of the 25 CE marking directives. Electronic pet toys and accessories, for instance, must be CE marked.

Safety Data Sheets (SDS)

When selling certain pet products on Amazon and other marketplaces, you may need to issue an SDS prior to importing and selling the product.

Here are some examples of pet products that require you to provide SDS:

  • Pets ear and eye care;
  • Flea, fly, mosquito, lice and tick control;
  • Itch remedies for pets;
  • Pet deodorizers;
  • Aquarium glass cleaners;
  • Aquarium water treatments and test kits.

SDS Guidance

If you are not sure how to prepare and SDS for your pet products, ECHA provides guidance to facilitate the implementation of SDS for REACH.

In their website, you can find useful SDS information such as:

  • Who should compile an SDS;
  • SDS format;
  • Language requirement;
  • How to ensure consistency and completeness of SDS;
  • SDS attachment requirement.
  • (USA & EU)

    We Help Brands & Importers With Product Compliance (US & EU)

    • Product Requirements Lists
    • Product Certification
    • Product & Packaging Labeling
    • Lab Testing


    Disclaimer: The content on this website is provided for general information only. The content includes summaries written by our team members based on publicly available information about product safety standards, labeling, documentation, testing, processes, and other product compliance related topics. However, we don’t guarantee that we cover every single relevant regulation/standard/requirement, or that the information is free from errors, or covering every single scenario and exemption. We do make mistakes from time to time. We never provide legal advice of any sort.

    Changes/Updates: Product standards and substance restrictions are subject to frequent updates and changes. In addition, new regulations, standards, and/or requirements may also become effective at any time. We don’t update our articles whenever new standards/regulations/rules are added or changed. We recommend that you consult a lab testing company or other professional to get the latest information about mandatory standards/regulations in your market, country, or state. Lab testing companies generally stay up to date on new and updated standards and regulations.

    National/State-Level Standards/Regulations: Many articles don't cover all European national and US state standards, regulations, and requirements. We recommend that you consult a testing company or other professional to confirm all relevant (and current) national/state level standards and regulations.
  • 14 Responses to “Pet Product Safety and Regulations in the European Union: An Overview

    1. G at 5:18 pm

      Hi Chris thanks so much for this info, Do pet bowls need any certification to enter the UK? I’m finding the info a little unclear…thanks!

    2. Anna at 10:53 pm

      Thank you for the info. What about pet food (pets’ cookies)? Is there any kind of such information?

      1. Fredrik Gronkvist at 4:17 pm

        Hi Anna,

        Food and beverage is not our area of expertise

    3. Louisa at 10:17 pm

      Do dog shampoos fall under Detergents Regulations? :)

    4. Kirsty at 9:28 am

      Hi there,
      I have been asked to make 4 fleece blankets with the pups names on. I would use flock heat transfer vinyl. Is this okay?
      Have done a lot of research and I can’t see anything that wouldn’t make it okay.
      Do you know more, or have any advice?
      Many thanks

    5. Andy at 11:24 pm

      I am looking into Dog Bandanas made of cotton to sell in the UK.
      Does this type of product need to be subject to any testing?
      Many thanks in advance,


    6. Emma at 10:16 pm

      Im based in the U.K. and make handmade plushy dog toys that are made from two layers of fabric, stuffing and a squeaker. Do these need CE certification and testing? I can’t find any information that details this!

      1. Fredrik Gronkvist at 11:00 am

        Hi Emma,

        Are these (human) children’s toys or pet toys?

    7. AT at 9:27 pm

      Hi, one of our supplier wants to sell Furniture Protectors from Cats:
      Does it still falls under the pet accessories or the furniture ?

    8. chris at 1:59 pm

      Hi, I am looking to import glow in the dark silicon pet tag attachments into the UK from China and am unsure of the legal CE (REACH) testing requirements I should ask for from my supplier.
      Any guidance would be welcomed

      1. Fredrik Gronkvist at 1:16 pm

        Hi Chris,

        Your supplier probably doesn’t know anything about compliance requirements in the UK

    9. Emma at 6:27 am

      This is great, but what about plush soft dog toys? Do they need to be CE marked?

      1. Fredrik Gronkvist at 9:11 am

        I don’t think the Toy Safety Directive applies to pet toys but you could still opt for applying EN 71 standards as a way to ensure that the product is safe. It’s not impossible that a pet toy could be subject to a recall.

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