Pet Product Regulations in the EU: A Practical Guide

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Planning to import and sell pet products in the European Union? In this guide, we cover essential EU regulations and standards that impact pet toys and accessories. This includes REACH, the General Product Safety Directive (GPSD), and the European Union Timber Regulation (EUTR).

Notice that regulations covering pet food or drugs are not included in this article.


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Pet Product Standards

According to our knowledge, there are no mandatory EU regulations that are specific to pet products, excluding food, drugs, and related products.

This doesn’t imply that pet products are completely unregulated as they might be covered by general consumer product regulations such as the General Product Safety Directive (GPSD), REACH, and more.

A similar concept also applies to standards. Even though there might not exist specific standards for pet products specifically, you can still use existing standards (e.g. toy or textile standards) to assess the safety of your pet products.

It’s ultimately in your interest as a brand or manufacturer to ensure that your pet products are safe. In the end, it’s reasonable to assume that unsafe pet products can be subject to product recalls as well.

Standard examples

Pet products are generally made using the same materials as other consumer products. This includes silicone, PVC, textiles, PU leather, and other materials.

As such, you can use standards established for products intended to be used by humans to test the flammability, mechanical, or other properties of your pet products. Here are some examples:

a. EN 71-2 – Safety of Toys – Part 2: Flammability

b. EN ISO 12952-1 – Textiles. Assessment of the ignitability of bedding items Ignition source – Smouldering cigarette

c. EN 1103 – Textiles. Fabrics for apparel. Detailed procedure to determine the burning behaviour

Lab testing

Many testing companies, such as QIMA, SGS, or Intertek, provide testing against various international and national standards, such as EN 71 standards.

Pet product testing might include:

  • Azo dyes colourant testing
  • Heavy metal content testing
  • Colourfastness to saliva testing
  • Flammability testing

Pet Product Regulations in the EU


The Registration, Evaluation, Authorisation and restriction of Chemicals (REACH) restricts the amount and usage of dangerous chemicals and heavy metals in consumer products that are sold in the EU.

Product Scope

Pet products, like other consumer products, may contain restricted heavy metals, and chemicals. REACH covers products such as the following:

  • Pet bowls
  • Pet clippers
  • Pet collars
  • Pet leashes

Substances of Very High Concern (SVHC)

Substances of Very High Concern (SVHC) are substances that have the potential to have permanent negative effects on both the environment and human health.

Products that contain SVHC aren’t necessarily prohibited. However, if your product contains more than 0.1% of any SVHC, you are required to register and enter this fact into the SCIP database. By doing this, you notify the ECHA about the substance’s presence in their product.

Importers and manufacturers are also required to tell their customers if their products contain over 0.1% by weight of SVHCs if the customer requests this.

Pet products may contain several types of SVHCs, including phthalates like DPP and DIPP, and compounds like 1,4-Dioxane and nitrobenzene.

Here are some examples of products that might contain the above-listed SVHC:

  • Bedding for pets
  • Clothing or beds for pets
  • Shampoo or body wash for pets

Annex XVII

Annex XVII to REACH is a list of chemicals that are banned or restricted from being used in consumer products because they are too hazardous and could potentially harm the environment or human (or pet) health.

Some substances are restricted either to a certain amount or a migration limit and as such, can be used providing the limits conform to REACH regulation requirements. These substances include, but are not limited to, the following:

a. Phthalates (e.g. DEHP and DBP), restricted to 0.1% by weight

b. Lead and its compounds, restricted to 0.05 by weight

c. Cadmium and its compounds, restricted to 0.01% by weight

e. Chromium compounds, restricted to 0.0003% by weight for leather and 0.0002% for cement-containing mixtures

f. Azocolourants and azodyes, restricted to 0.003% by weight

g. Toluene, restricted to 0.1% by weight

Examples of pet products that may contain substances listed in Annex XVII include items such as the following:

  • Toys (including rubber toys) for pets
  • Chew toys for pets
  • Towels for pets
  • Clothing for pets

Lab testing

A product imported or manufactured in the EU must comply with REACH restrictions. Lab testing is often the only way to confirm that your pet product doesn’t contain restricted substances above the limits.

Thus, we suggest that you book a REACH compliance test before your products enter the EU. Also, you should inform your supplier regarding REACH compliance before placing the order and make sure it understands what this implies.

Here we list some testing companies that offer REACH testing:

  • QIMA
  • Bureau Veritas
  • Intertek
  • SGS

You can find more testing companies in this guide.

General Product Safety Directive (GPSD)

The General Product Safety Directive (GPSD) aims to protect consumers by ensuring the safety of products before their sale. It establishes a regulatory framework that importers and manufacturers in EU member states can rely on about their product’s conformity.

Product scope

The GPSD covers a wide range of consumer products that are outside the scope of specific directives such as those for toys and medical devices. The directive also covers products meant for use by pets, such as the following:

  • Pet clothing
  • Pet bowls
  • Pet enclosures
  • Pet blankets

EN standards

Harmonised standards are standards that a recognized European Standards Organization, such as CEN, CENELEC, or ETSI, has established. These standards are adopted under particular regulations or directives. One example includes the GPSD adopting EN safety standards.

For most other consumer products, harmonised standards provide a presumption that the product conforms to relevant standards and regulations.

Under situations where no harmonised standards exist for a particular product, you can still refer to EN standards, international or national standards.

One such example of an EN standard that is used to gauge the product’s safety is EN 1930 – Child use and care articles – Safety barriers – Safety Requirements and test methods. Although these barriers are designed to keep young children in or out of certain areas of a household, they can fulfil the same purpose with dogs, for example.

Manufacturers can also have their pet products tested against EN 71 ‘Safety of Toys’ standards, as suggested by Intertek. This might include tests concerning:

  • Mechanical properties
  • Substance restrictions
  • Flammability


GPSD requires importers, manufacturers, and distributors to provide documentation to avoid recall of potentially dangerous products, to facilitate product tracking, and more. As such, you might need to prepare documents such as the following:

  • Risk assessment report
  • User manual
  • Technical file
  • Test reports

Per Article 5 of the Directive, importers and manufacturers should provide a label on the product or its packaging that aids its traceability. For example, the label should carry information such as the following:

  • Name and business address
  • Batch number or product reference

European Union Timber Regulation (EUTR)

Several consumer products, including pet products, may be made of wood, or include wooden material as part of the product. The European Union Timber Regulation (EUTR) aims to ensure that the wood used in consumer products is sustainably sourced before the products can be sold in the EU.

The EUTR covers certain types of wooden products such as the following:

  • Solid wood products
  • Flooring
  • Plywood

Product scope

As the EUTR covers consumer products made of wood, it also covers pet products manufactured entirely or partially out of wood. The range of wooden products covered by the EUTR is published in its Annex, based on the Combined Nomenclature (CN).

The EUTR covers products such as:

a. Fiberboard products (e.g. fiberboard dog kennels)

b. Plywood products (e.g. plywood pet houses and cages)

c. Wooden furniture (e.g. wooden pet beds)


The EUTR requires importers and manufacturers to:

a. Provide information about their wooden product’s origins, such as species or country of harvest

b. Assess the level of risk related to the importation of wood or wooden products into the EU

c. Mitigate risk by having in place systems such as risk management processes and traceability labels

Electronic Pet Products

Advancements in technology and a desire to better care for our pets mean that some pet products may have an electronic component to them. Electronic products are subject to various standards and directives.

Product examples

Examples of electronic pet products include items such as the following:

  • Electronic collar-activated pet door
  • Pet GPS tracker
  • Wireless pet barriers

Applicable Directives

Electrical pet products may be subject to various CE directives, such as the following:


Importers and manufacturers are required to provide labelling and documentation such as the following:

Textile Labelling and Fibre Composition Regulation

The Textile Labelling and Fibre Composition Regulation aims to give consumers the information they need so they can make informed decisions when buying apparel and textiles – including ones for pets.

As a result, importers and manufacturers of textile and apparel products for pets should ensure that they attach a label to their products that informs consumers about the fibre composition of the textile products.

Product scope

The regulation covers textile products that meet requirements such as the following:

a. Contain a minimum of 80% by weight of textile fibres

b. Textiles that are included in other items as a necessary component

Textile products that may be used by pets include examples such as the following:

  • Reusable pet pee pads
  • Pet beds
  • Pet towels


The regulation requires importers and manufacturers to use labels to inform consumers about their textile-based pet products correctly. Requirements such as the following include, but are not limited to:

a. Single textile fibre products should bear either “100%”, “Pure”, or “All” to signify that no other materials are used (e.g. 100% Cotton)

b. Products that contain multiple fibres should carry the fibre composition on the label (e.g. 70% Cotton, 30% Spandex)

c. If a textile product contains a material of animal origin, the label should bear this fact

d. The label should be conspicuously provided on the product, its packaging, or by electronic means. The details should be clear, legible, and factual

Safety Data Sheets (SDS)

When selling certain pet products on Amazon and other marketplaces, you may need to issue an SDS before importing and selling the product.

Here are some examples of pet products that require you to provide SDS:

  • Pet’s ear and eye care
  • Flea, fly, mosquito, lice and tick control
  • Itch remedies for pets
  • Pet deodorizers
  • Aquarium glass cleaners
  • Aquarium water treatments and test kits

SDS Guidance

If you are not sure how to prepare an SDS for your pet products, ECHA provides guidance to facilitate the implementation of SDS for REACH.

On their website, you can find useful SDS information such as:

  • Who should compile an SDS
  • SDS format
  • Language requirement
  • How to ensure consistency and completeness of SDS
  • SDS attachment requirement
  • (USA & EU)


    • Request a free 30-minute call with Ivan Malloci to learn how we can help you with:
    • Find product requirements
    • Certification and labeling
    • Lab testing


    Disclaimer: The Site cannot and does not contain legal advice. The legal information is provided for general informational and educational purposes only and is not a substitute for professional advice. Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of legal advice. THE USE OR RELIANCE OF ANY INFORMATION CONTAINED ON THE SITE IS SOLELY AT YOUR OWN RISK.

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    Sources: Our articles are written in part based on publicly available information, and our own practical experience relating to product compliance. These are some of the primary sources we use:

  • 20 Responses to “Pet Product Regulations in the EU: A Practical Guide

    1. Rebecca Kaya at 8:09 pm

      Hi Fred, thank you as always.
      Yep no standards, Regulation other than GPSD in the UK.
      There is a real desire in the UK to instigate a British standard for Harnesses , leads collars etc. Obviously these are products that have serious safety implications/risks for dogs, cats, equines etc. if they are of poor quality/design.

      ‘Pet food’ is legally classed along with other animal feeds, and is covered by many Regulations; as many as human food almost! If you would like to know more, I can help..

    2. An Young at 8:41 pm

      Can you help please? what are the regulations for dogs/pets food supplements?
      many thanks

      1. Rebecca Kaya at 8:15 pm

        of 13 July 2009 on the placing on the market and use of feed.
        Regulation (EC) No 1831/2003 on Feed additives.
        Regulation (EC) No 183/2005 laying down requirements for feed hygiene.
        Regulation (EC) No. 1069/2009 of the European Parliament and of the Council laying down health rules as regards animal by-products and derived products not intended for human consumption and repealing Regulation (EC) No. 1774/2002 (Animal by-products Regulation).

    3. Rosa Alfaro at 12:32 am

      are fire retardants required for pet beds sold in the UK? we sell to the USA , Canada & Australia and do not include fire retardants at all.

    4. Spritt Schapiro at 11:55 pm

      An additional note that may be helpful:
      The Textile Labelling and Fibre Composition Regulation (EU) 1007/2011 has an exception for having to state fibre composition for “Pet clothing” (Annex V, 41).
      Everything else in textile is to be labelled like you described, except that is has to be on the product. It may only be on the packaging instead if you really can’t attach it permanently to the product (cost not being a good reason). Or I would assess that if for safety reasons it’s better not to (in case of the animal being able to get hold of the label and bite it off and choke on it). :)
      I would personally asses that a bandana or bowtie for a dog would be exempted as a kind of clothing, and a cape or “shirt” for a pet certainly is, but a dog bed or Pet toy should be labeled with fibre composition as stated in 1007/2011 (human toys are exempt (annex V, 22), pet toys are not (mentioned in EU guidance documents)).
      I would think it good customer information to label fibre composition anyway even if “Pet clothing”, at least on the packaging. :)

      (P.S. if you anywhere in (EU) 1007/2011 find that you can place fibre composition on anyplace else than the product, for other than fabric sold on rolls in a store, then please refer to where. EU guidance documents says otherwise, but I would love to get an out, as it is costly)

      1. Fredrik Gronkvist at 4:46 pm

        Hello Spritt,

        Thank you for sharing this. We will need to make changes next time we update this article.

    5. G at 5:18 pm

      Hi Chris thanks so much for this info, Do pet bowls need any certification to enter the UK? I’m finding the info a little unclear…thanks!

    6. Anna at 10:53 pm

      Thank you for the info. What about pet food (pets’ cookies)? Is there any kind of such information?

      1. Fredrik Gronkvist at 4:17 pm

        Hi Anna,

        Food and beverage is not our area of expertise

    7. Louisa at 10:17 pm

      Do dog shampoos fall under Detergents Regulations? :)

    8. Kirsty at 9:28 am

      Hi there,
      I have been asked to make 4 fleece blankets with the pups names on. I would use flock heat transfer vinyl. Is this okay?
      Have done a lot of research and I can’t see anything that wouldn’t make it okay.
      Do you know more, or have any advice?
      Many thanks

    9. Andy at 11:24 pm

      I am looking into Dog Bandanas made of cotton to sell in the UK.
      Does this type of product need to be subject to any testing?
      Many thanks in advance,


    10. Emma at 10:16 pm

      Im based in the U.K. and make handmade plushy dog toys that are made from two layers of fabric, stuffing and a squeaker. Do these need CE certification and testing? I can’t find any information that details this!

      1. Fredrik Gronkvist at 11:00 am

        Hi Emma,

        Are these (human) children’s toys or pet toys?

    11. AT at 9:27 pm

      Hi, one of our supplier wants to sell Furniture Protectors from Cats:
      Does it still falls under the pet accessories or the furniture ?

    12. chris at 1:59 pm

      Hi, I am looking to import glow in the dark silicon pet tag attachments into the UK from China and am unsure of the legal CE (REACH) testing requirements I should ask for from my supplier.
      Any guidance would be welcomed

      1. Fredrik Gronkvist at 1:16 pm

        Hi Chris,

        Your supplier probably doesn’t know anything about compliance requirements in the UK

    13. Emma at 6:27 am

      This is great, but what about plush soft dog toys? Do they need to be CE marked?

      1. Fredrik Gronkvist at 9:11 am

        I don’t think the Toy Safety Directive applies to pet toys but you could still opt for applying EN 71 standards as a way to ensure that the product is safe. It’s not impossible that a pet toy could be subject to a recall.

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