
Companies that first introduce packaging or packaged products in an EU member state are generally considered to be producers under the Packaging and Packaging Waste Regulation (PPWR) 2025/40. This can also be the case for companies selling directly to end users in other EU member states.
The entity defined as a producer is generally responsible for extended producer responsibility tasks. This includes reporting packaging materials and volumes, and paying corresponding fees.
This guide explains how you can determine which company is the PPWR producer. I also share several practical examples of supply chains involving both EU and non-EU-based companies.
- Manufacturers, importers, and distributors can be defined as producers
- The producer is often the first entity that introduces packaging in a particular EU member state
- The producer must comply with EPR obligations









