List of European Authorised Representative Companies 2025

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The Market Surveillance Regulation (EU) 2019/1020 states that sellers based outside the EU selling certain products directly to consumers in the European Union must have an authorised representative. This authorised representative must based in the EU, and manage certain tasks within the market.

Previously, this primarily affected companies selling electronics, toys, PPE, and other products requiring CE marking. However, the General Product Safety Regulation (GPSR) extends these requirements to virtually all consumer products sold to consumers in the EU by companies established outside the EU.

In this guide, we list companies offering EU authorised representative services for products covered by the Market Surveillance Regulation and the General Product Safety Regulation.

Learn more

a. European Union Authorised Representatives: A Complete Guide

b. Authorised Representatives under the General Product Safety Regulation

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Regulations and Standards for Batteries in the United Kingdom

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Regulations and Standards for Batteries in the United Kingdom

Batteries and products containing batteries sold in the UK are subject to various safety standards, substance restrictions, labelling, documentation, and testing requirements. Ensuring compliance is essential, as non-compliant batteries can explode and cause fires.

In this guide, we take a closer look at the Batteries and Accumulators Regulations 2008, Waste Batteries and Accumulators Regulations 2009 and other UK regulations relevant to batteries and products containing batteries. However, this article does not cover UK regulations relevant only to electronic parts, such as the Electromagnetic Compatibility Regulations 2016.

Note: This article does not cover requirements for Northern Ireland, which is generally aligned with EU product safety requirements.
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Which products must be UKCA marked?

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UKCA marked products

UKCA marking indicates compliance with one or more UK regulations that in turn requires the UKCA mark on the product or its packaging. The marking can be found on many products that were previously CE marked when the UK was part of the EU. As such, the UKCA mark is commonly found on toys, electronics, PPE, medical devices and many other products.

In this guide, we list different UKCA marking regulations and explain what type of products they cover. The information presented in this guide is based on information found on the GOV.UK website. The product examples are taken from the lists of designated standards and, in some cases, from the text of the relevant regulation.

Note: This article does not cover requirements for Northern Ireland, which is generally aligned with EU product safety requirements.
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Trampoline Regulations in the European Union: An Overview

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Trampoline Regulations in the European Union

Trampolines imported or manufactured in the European Union are subject to various regulations and standards, as well as requirements regarding testing, labelling, and documentation. Ensuring compliance is crucial as unsafe trampolines can result in life-threatening injuries.

In this guide, we explain how the requirements in directives and regulations such as the Toy Safety Directive and the General Product Safety Regulation apply to different types of trampolines in the European Union.
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Playpen Regulations in the European Union: An Overview

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Playpen Regulations in the European Union

Importers and manufacturers of playpens need to comply with various regulations, directives, and standards in the EU. Non-compliant playpens are unsafe and can pose hazards, such as body part entrapment or strangulation of young children. As another example, coatings, textiles, and other components may contain restricted substances above the limit, resulting on an unsafe product.

In this guide, we explain how regulations such as the General Product Safety Regulation and REACH, and standards such as EN 716-1, apply to playpens in the EU.
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Regulations and Standards for Personal Protective Equipment in the United Kingdom

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Personal Protective Equipment in the United Kingdom

Personal protective equipment sold in the United Kingdom should comply with various regulations, safety standards, and other requirements. Non-compliant PPE may not adequately protect the user – for instance, helmets that break easily may not protect motorcyclists and construction workers from head injuries, which may lead to severe injuries.

In this guide, we explain how regulations such as the Personal Protective Equipment Regulation (EU) 2016/425 and the General Product Safety Regulations 2005 apply to personal protective equipment sold in the United Kingdom.

Note: This article does not cover requirements for Northern Ireland, which is generally aligned with EU product safety requirements.
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UK General Product Safety Regulations 2005: An Overview

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UK General Product Safety Regulations

The General Product Safety Regulations 2005 requires that products are safe for use before they are sold to consumers in the United Kingdom. To achieve this, companies must ensure that their products meet certain safety standards and are correctly labelled, documented, and tested.

In this guide, we take a closer look at the General Product Safety Regulations 2005 and how it practically impacts companies selling consumer products in the United Kingdom.

Note that this guide only covers the General Product Safety Regulations 2005 in the UK, which is based on the EU GPSD. This is not to be confused with the more recent EU GPSR from 2024.

Note: This article does not cover requirements for Northern Ireland, which is generally aligned with EU product safety requirements.
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GPSR Warnings and Safety Information – A Practical Guide

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GPSR Warnings and Safety Information

The General Product Safety Regulation (GPSR) states that certain products must come with written warnings and safety instructions. However, it can be challenging to determine when warnings and safety instructions are necessary, and how to write these.

In this guide, we explain when warnings and safety instructions are mandated by the GPSR and the methods you can apply to write suitable instructions for your product.
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GPSR Requirements for Amazon Sellers – A Practical Guide

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GPSR Requirements for Amazon sellers

Starting in 2024, we have been flooded with questions from Amazon sellers struggling to understand what they must do to meet the requirements under the General Product Safety Regulation (GPSR). In this guide, we explain how and why Amazon verifies GPSR compliance, and what you can do to avoid costly product removals. This guide is relevant both to Amazon sellers based inside the EU, as well as those in other countries.
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General Product Safety Regulation Requirements for Importers

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GPSR Requirements for Importers

Companies importing products to the European Union are required to comply with the General Product Safety Regulation (GPSR). In practice, this means that importers are required to verify that their products are compliant with applicable product standards, correctly documented, and labelled.

In this guide, we take a closer look at how the General Product Safety Regulation applies to importers, and how you can determine if you are defined as an importer in the first place.
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