Planning to sell toys or other children’s products on Amazon? In this article, we explain what Amazon sellers must know about mandatory safety standards, certification, lab testing, labeling, and other requirements.
We also explain what documents Amazon’s compliance team often requests from companies selling toys and other children’s products on their platform.
Note: This guide only covers product regulations, standards and other requirements for selling on Amazon in the United States (e.g. CPSIA). However, the same principles apply when selling products on Amazon in the European Union (e.g. Toy Safety Directive), Australia, Japan, and elsewhere. Further, Amazon can change their own terms and requirements at will. This article serves as an introduction, but not a replacement for the up to date seller requirements on the Amazon Seller Central.